Archive for Sales & Marketing

Book Review: “CA$HVERTISING” by Drew Eric Whitman

December 11, 2011 / / No comments

Have you ever wondered why some ads were simply more appealing to you than others? Why you throw away most of your junk mail but stop to read others? Why you skim over some headlines but stop to read some?

In his book “CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”, author Drew Eric Whitman explores all of these questions and dozens of other advertising tricks and techniques to show you how you can do a better job of marketing.

One of the central themes of CA$HVERTISING is that anyone could use the strategies presented in this book and they would be more affective than most ad agencies out there. The unfortunate fact, Whitman states, is that most advertising is garbage because it fails to appeal to our basic needs and interests.

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Book Review: “How to Win Friends and Influence People” by Dale Carnegie

November 20, 2011 / / One comment

Book, How to Win Friends and Influence People, Dale Carnegie, Andrew Carnegie, Charles Schwab, Rockefellers, psychology, handling people, communication

This is one of those books that proves that great advice is timeless.

For anyone new to this title, “How to Win Friends and Influence People” is a book about exactly what the title suggests: Using psychological techniques and strategies to effectively connect with other people. The advice is not only intended to help you get along with people, but also how to persuade them in a non-confrontational way. Although this book was written in 1936, it is still just as effective as ever.

The book was written by the now famous Dale Carnegie. Born into poverty, Carnegie became a well known author and public speaker on the subject of self-improvement. Today the Carnegie name is used to promote several public speaking courses that are taught according to his teachings.

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