Have you ever wondered why some ads were simply more appealing to you than others? Why you throw away most of your junk mail but stop to read others? Why you skim over some headlines but stop to read some?
In his book “CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”, author Drew Eric Whitman explores all of these questions and dozens of other advertising tricks and techniques to show you how you can do a better job of marketing.
One of the central themes of CA$HVERTISING is that anyone could use the strategies presented in this book and they would be more affective than most ad agencies out there. The unfortunate fact, Whitman states, is that most advertising is garbage because it fails to appeal to our basic needs and interests.