In my last post, we reviewed the book “The Millionaire Messenger” by Brendon Burchard. To recap, this was a book about how virtually anyone can break into the “expert industry” and potentially make millions of dollars doing so.
As a follow-up, I thought it might be fun to explore this premise a little more closely. Is it possible to really do this? Do you think you might have what it takes to get paid for giving people your advice?
Aren’t I Doing This Already?
Why even entertain this book and the idea of being a messenger?
Well for starters, isn’t that what all of us bloggers are doing right now? Week after week, we post our helpful tips and plans for saving and making money in hopes that other people will become inspired or use it to their advantage. And if you’ve been at it for a while or have great traffic numbers, you may even make some decent income from your advertising and other side ventures. How many of us read “Problogger” and thought to ourselves that we could be making six-figures by simply setting up a blog?
Now granted I’m not going to the full extent of Burchard’s advice to put out $400 motivational DVD sets or hosting $10,000 per ticket life-coaching seminars. And I probably never will. But if I felt the message behind my blog was powerful enough, why couldn’t I? Why couldn’t I:
• Write and sell an eBook (or maybe a real book)?
• Get paid to deliver a speech about personal finances?
• Create some type of package that truly helps people sort out their troubles with money?
What Is So Special About You?
Burchard began his career by being passionate about his advocacy for second-chances in life following a horrific car-crash. Millions of people have been in car crashes, and not all of them are millionaires or bestselling authors.
What was different about his situation is that he found a way to package his story into something that people could relate to; car crash or not. How many of us have had terrible circumstances in our lives where we needed the encouragement to keep the optimism and look to better days?
As advocates of personal finance, what experiences have you had that others could relate to?
• Were you thousands of dollars in debt but somehow pulled through?
• Did you go through a terrible career slump only to come back on top?
• Were you in bankruptcy but found a way to get back on your feet?
• Did money tear apart your relationships or family?
• Did you (or will you) achieve financial freedom at a ridiculously early age?
These are all somewhat common challenges that most regular people can relate to. And as they say in marketing, “where there’s a problem, there’s an opportunity”.
That’s not to say that we should exploit the weaknesses of others. It just means that there may be value to what we know, and that perhaps a larger and boarder market exists if we are so inclined to help them solve their problems.
More Than One Way to Get Rich:
Don’t worry. I don’t think I’ll be quitting my day-time job anytime soon to go host high-dollar weekend seminars.
But as I’ve mentioned before: Financial advice should always be evaluated objectively. Before you simply laugh off a book such as this, think to yourself, “This guy is a millionaire. What is he doing that I’m not doing.” Or more importantly “What is he doing that I could be doing?”
Take what lessons you will from this or any book. If anything, I’ll use the lessons to help shape my blog into more of a “product” rather than just a bunch of loosely-categorized posts. And about that eBook, maybe someday ….
Readers: What do you think about making money from your message? Could it have potential or is the whole expert industry just a big load of garbage? Are our blogs already miniature versions of this? Are we just not thinking big enough and potentially leaving money on the table?
Photo Credit: Microsoft Clip Art