The stereotype of the salesman… We all know this guy. We don’t trust him. We run the other way. We don’t want to hear his spiel about why this used car is such a great deal or why we need the bigger TV set than we originally came in here to buy. It doesn’t matter what he says because we’re not going to believe it anyways.
Yet this guy and you have something in common. Although your motives and methods are different (and you probably dress better), there is something that he is trying to do that you do every day. And if you don’t realize that you do it or try to get better at it, there could be significant financial consequences.
This is one of those books that proves that great advice is timeless.
For anyone new to this title, “How to Win Friends and Influence People” is a book about exactly what the title suggests: Using psychological techniques and strategies to effectively connect with other people. The advice is not only intended to help you get along with people, but also how to persuade them in a non-confrontational way. Although this book was written in 1936, it is still just as effective as ever.
The book was written by the now famous Dale Carnegie. Born into poverty, Carnegie became a well known author and public speaker on the subject of self-improvement. Today the Carnegie name is used to promote several public speaking courses that are taught according to his teachings.