The stereotype of the salesman… We all know this guy. We don’t trust him. We run the other way. We don’t want to hear his spiel about why this used car is such a great deal or why we need the bigger TV set than we originally came in here to buy. It doesn’t matter what he says because we’re not going to believe it anyways.
Yet this guy and you have something in common. Although your motives and methods are different (and you probably dress better), there is something that he is trying to do that you do every day. And if you don’t realize that you do it or try to get better at it, there could be significant financial consequences.