Why do you write for your blog?
You might say that you’re doing it all for fun. You might say that you just like to write or that you’re helping people. But you can be honest … you were probably hoping to make money with a blog, right?
Perhaps you were only hoping for a few bucks. Perhaps you were hoping for a whole LOT more (like how Pat Flynn made over $58,000 last month)!
But no matter what your goal is (or will be), I think we can all agree that we were hoping to at least make some amount of money with our blogs.
And so how will we do that? By writing awesome stuff and earning more traffic of course!
Or is it? ….
Do You Want to Just Blog or Make Money With a Blog?
So you write amazing posts …
So your blog gets 100 or 1,000 or even 10,000 visitors per day …
Maybe you comment on 5 or 50 posts a day?
What is any of that really doing for your bottom line? Are you making any money from it at all? Or are you just spinning your wheels?
Have you ever really thought about it?
Let me tell you something: For a long time I wasn’t really thinking it through as much as I should!
I would work on My Money Design every week. I also worked on several other websites as well. I’d write great posts every week. I’d network with other bloggers. I’d even outsource some of my link building, social media, and post writing to VA’s and freelancers.
All of those steps are great.
But when I finally did get those visitors or that traffic, what is it that I want to happen? How does it all fit together with my master plan? Is there even really a master plan?
Do You Know What Your “Most Wanted Response” Is?
Where this is all coming from is from an Ebook I read recently called My Traffic Sucks by Steve Scott. There’s a lot of good advice he has in it. But the section I’ve decided to highlight here is something he calls the MWR – the “most wanted response”.
Simply put: The MWR is what you want to happen when that traffic comes.
That could mean:
- More clicks on affiliate links, Google Adsense, or Amazon
- More attention from direct advertisers or other potential clients (such as freelance writing opportunities)
- More sign-ups to your email list
- More returning visitors / longer page duration
- More social media followers or links
- More networking opportunities or links from blogger friends
- More attention to a specific product or service you are promoting (like my buddy Matt from Dumb Passive Income is doing here with his Keyword Research packages – brilliant!)
Any one of these things would be great outcomes we’d all like to have come from blogging. All of them can lead to other opportunities.
So what is it that you want to happen?
Or the bigger question to ask:
Is what you’re doing with your blog helping to make that happen?
Are You Helping Yourself Achieve What You’re After?
This is a question that I’m not sure if most of us are really thinking about when we thinking about when we put together our blog posts or think of things to write. And that’s what can separate the men from the boys when it comes to understanding how to make money with a blog.
1) If making money from your blog is your biggest concern, then how is your website optimized for it?
Are you focusing on Adsense, Amazon, or some other type of affiliate product? Are you using the most popular ad sizes in all the ideal locations to attract clicks? Are you trying to get people to click on specific banners that pay high commissions?
You may not think that this would be so much of a big factor, but I noticed a substantial difference in income once I changed to ad format of my first niche site around.
2) When you guest post on one your friend’s blogs, what are you really doing?
Are you showing those readers how much of an authority you are in this area by delivering high value content? What about SEO? Are you linking back to key posts you want to promote or build authority to? If so, did you check Google Webmaster Tools to see which anchor text you should be using for your links?
3) Suppose you’d like to get more freelance writing gigs from your blog.
If so, how are you advertising your writing in a way that appeals to people who need to hire writers? Do you have a “bragging” badge that says what popular websites you’ve been featured on? Do you have a page that collects your best and most highly engaged posts? Do you even have a tab that says “Hire Me”?
When I read this part of the Ebook and thought about it for a moment, I had to pause.
How do I want to use My Money Design to make more money?
I’ve been very focused on my niche website projects which will clearly use Google Adsense. The process there is simple: More traffic equals more potential for income.
Even though my latest niche website effort is going to built using Amazon, the goal will still be the same.
But what about this blog here?
For years I’ve been lazy in this department. Every morning I’d wake up hoping to find big-deal emails from direct advertisers. Though that can be really easy money, this is in no way a long term sustainable business model.
Ideally what I’d like to do differently for My Money Design is:
- Network with other key bloggers
- Focus more on promoting quality affiliate products
- Develop some sort of service that I can sell to my audience
- Write an Ebook that I can market to my readers
Perhaps you’re in the same situation. If you wake up every day and are upset when there are no emails from advertisers, then you don’t have a business. Just like I was, you’re a “want-trepreneur”.
Businesses aren’t created by accident. Businesses are the product of planning and strategy.
Your traffic is gold. Your visitors are the tool. But a tool is only as good as the person who uses it. So how will you use your traffic to make money blogging? What is it that you want to get out or your blog? Are you doing anything to help yourself get there?
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