Thank you for being patient with me and returning this week to see the unveiling of my niche site. If you’re just now joining me, then you should know that last week I talked about how I was finally going to get to work on the next of my extra income ideas, and that idea was to create a niche website (a smaller and more concentrated website that is built around a very specific keyword).
If you follow the blog carnivals, then chances are you may have come across it already. But in case you haven’t, without any further ado, here is a snapshot of my niche site project:
There you have it! My niche site is called “IRA vs 401k Central.com” and is obviously built around the keyword phrase “IRA vs 401k”.
How Did I Get My Niche Website Up So Fast?
It’s an illusion. To be fair, I actually started my niche website back around August / September of 2012. But I only got about a week or two into it and then quickly shelved the whole project. My Money Design had just been snubbed yet again by the latest Google Pagerank update and maintained a PR2. I figured why try to mess around with two sites when I don’t even know what I’m doing with one?
But as my confidence in my blogging abilities grew, so did my ambition to give it another shot. So around the Christmas break, I decided to dust the project off and restart my niche site efforts again.
My how a few months can really make a difference in what you know! In this go around, I had:
• A plugin to help me with SEO (on top of lots of other SEO tricks I’ve learned)
• I was using Long Tail Pro to research and find low competition, high volume keyword phrases
• Just starting to experiment / understand various back-linking strategies
Bad Keyword Choice:
Right away I can tell you that I wish I had picked a different keyword because this one receives too much competition already. It might help you to hear the back-story:
The idea for this site actually came to me during the Summer of 2012. Back then I was only using the Google Adwords Keyword Tool to find keywords based on high CPC and search volume. In hindsight it wasn’t very effective. But I found “IRA vs 401k” and decided to register a domain for it anyways.
Now that I use Long Tail Pro to thoroughly analyze the competition, I can see that there is some stiff competition for this phrase:
Why Go with ANOTHER Money Site?
For a lot of reasons:
1. Specifically on the “IRA vs 401k” topic, I feel like this is an area of confusion for many people. The idea for the site came about while talking to my sister and her husband about planning for retirement. Sure I’ve got a lot of articles about how to save for the future, but wouldn’t it be cool to point people to a site that thoroughly goes through each of their characteristics in detail?
2. My Money Design is the first and only other website I’ve ever created. To be honest, I really don’t know a lot when it comes to site development. So in this case, I thought the apple doesn’t need to fall far from the tree, and I’d keep it similar in theme / appearance to MMD.
3. The topic is a very natural fit for my writing. How hard is it going to be for me to write more material about money? Having a subject that I’m familiar with will not only keep me interested, but reduces the likelihood that I’ll need to outsource content.
4. Sometimes I feel like I overwhelm the My Money Design readers with advice and information for retirement planning. Having another place to use as an outlet might not only benefit me, but give you the readers a break as well.
5. I’ve come to know a lot of people in the personal finance blogging arena. So developing another site would make a good fit in terms of carnivals, guest posts, advertising, etc.
What is My Plan?
My plan for this niche website is relatively simple:
1. Research what keywords fit this niche and will help bring organic traffic to my site
2. Write lots of original and useful posts that will benefit the reader
3. Backlink to those pages to try to raise their authority and rank within Google (to improve organic traffic)
4. Monetize the site using Google Adsense and / or affiliate ads.
So how will this play out?
Number 1 will be relatively easy. Like I said, I’ve been using the Long Tail Pro software to research and analyze keywords. Plus I’ve been watching a few of the videos on Niche Pursuits that talk about keyword selection.
Number 2 will also be no problem. I’m going to shoot for posts that are 500 to 1500 words long in content. No “thin mints” here.
To beef up some of my older posts, I’ll be re-posting and updating my older material periodically.
Number 3 will be the most challenging for me. I’m relatively a novice to backlinking strategies and I’ve got a lot to learn. For starters, I plan to submit to the blog carnivals and do guest posts. Beyond that, I know there’s a lot of good info out there. For example, Smart Passive Income has a whole big post about the backlinking strategy that he used. I’ve just got to be willing to test it out to see what works.
If Numbers 1- 3 work, then Number 4 should take care of itself.
So How Is My Niche Site Doing So Far?
Mediocre, but I’m keeping the faith.
When I started the project back up around Christmas, it was somewhere in the 100’s on Google. It did get a Google Pagerank of 1 and made it all the way up to Spot No. 16, but its recently slipped back somewhere in the 70’s. It’s been a little bit of a yo-yo.
I do believe that if I can build enough quality backlinks, I could boost the sites authority and rank better. But only time will tell.
Overall, I see this whole thing as one giant experiment. I’ve learned a TON about creating websites from this blog, and now it’s time to put it all to the test and see if my equation works on this new site. I’m very optimistic, but cautious. Although I don’t have too much invested in it yet, the beauty of this whole thing is that if it works, I’ll have the model I need to re-create that same success over and over.
Readers – I invite you to take a visit to my niche website and let me know what you thing. Any likes, dislikes, suggestions? Who else has some experience trying to work and develop other websites?
Image courtesy of Master isolated images / FreeDigitalPhotos.net