Behavior Finance

Click the image to visit Amazon.comPersonality. Sarcasm. Normally I don’t use entertaining words to describe personal finance books, but this one embodies those qualities. In this very brief read by Joel Greenblatt (an investment company owner and professor at the Columbia Business School), Greenblatt colorfully lays out his arguments and foundation for his two part (A and B) investment plan which he refers to as his “Big Secret”. … [Read more...] about Book Review: “The Big Secret for the Small Investor” by Joel Greenblatt