CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”, author Drew Eric Whitman explores all of these questions and dozens of other advertising tricks and techniques to show you how you can do a better job of marketing. One of the central themes of CA$HVERTISING is that anyone could use the strategies presented in this book and they would be more affective than most ad agencies out there. The unfortunate fact, Whitman states, is that most advertising is garbage because it fails to appeal to our basic needs and interests. … [Read more...] about Book Review: “CA$HVERTISING” by Drew Eric Whitman