CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone”, author Drew Eric Whitman explores all of these questions and dozens of other advertising tricks and techniques to show you how you can do a better job of marketing. One of the central themes of CA$HVERTISING is that anyone could use the strategies presented in this book and they would be more affective than most ad agencies out there. The unfortunate fact, Whitman states, is that most advertising is garbage because it fails to appeal to our basic needs and interests. … [Read more...] about Book Review: “CA$HVERTISING” by Drew Eric Whitman
Archives for December 2011
Retirement Income Planning and How Your Needs Will Change
Do you think it’s possible to save too much for retirement? That was the headline in an article from Yahoo Finance that seemed to think that you might. In it, the author was pointing the finger at the popular “80% rule” that suggests that retirement income planning is as simple as just estimating 80% of your gross (pre-tax) income. Their criticism was that some academics think this commonly accepted retirement income planning tool may inadvertently cause some people to save for far more than they need. Consequently, this would cause those people to short-change themselves in the present. … [Read more...] about Retirement Income Planning and How Your Needs Will Change
What Should Be in Your Safety Net?
You don’t think twice to lock your doors, look both ways before crossing the street, or turn off your electronics when you’re not home. So why is it that so many of us are one disaster away from a financial catastrophe? That’s where a “Safety Net” comes in. By definition, a safety net is a term used by financial planners to describe a number of different things you should have to protect your family and your finances. But a safety net should be much more than just a few extra thousand bucks you’ve got saved in case aliens take over the world. A TRUE safety net could encompass a whole lot more. Here are a few ingredients you’ll need in your Safety Net. … [Read more...] about What Should Be in Your Safety Net?