Probably one of the biggest challenges I’ve had to blogging is that there isn’t really someone to tell you when you’re messing up. You can ask your friends, you can read articles, but even sometimes that’s not always accurate. Ultimately there’s a lot of trial and error, and you don’t really know you’ve blown it until you actually are. It’s quite possible I may have done that very thing with trying to follow the myth of the ideal keyword density.
Mistaking the Ideal Keyword Density for Optimization:
Here’s what’s up. In my vast attempts to try to make this blog more SEO friendly and gain more natural traffic, I’ve really started to focus on the importance keyword relevancy in my blog posts. I’ve read a ton of articles, bought Long Tail Pro, and have even been relying on my WordPress SEO plugin by Yoast (which recommends that I should have a keyword density of at least 1%).
Ha, ha! I thought I had the secret formula and would rank high with Google in no time. So over the Christmas break, I went back through several of my more popular posts and tried to re-optimize them. Bring on the organic search traffic!
But by doing so, I may have read too far into the importance of keyword density and took things too far.
It’s been over a month and I seem to ranking less as well on a few of those posts. In fact, my click-through seems to be down. What’s going on here?
It turns out I may have “over” optimized some of those old blog posts – to the point where these posts may get red-flagged by the Big-G.
I was reading one of my new favorite sites, Niche Pursuits, and came across the post How to Rank in Google: The Beginners Ultimate Guide. This should be pretty basic stuff, but it never ceases to amaze me what I’ll find. Well, as it turns out, about half way down the page, there was a section called “The Importance of Keyword Relevancy”. And as it turns out, I was doing things wrong:
“Yes, you want to mention your keyword in your post, but don’t go overboard! Mentioning your keyword once or twice in your article is sufficient! If you start mentioning your targeted keyword in every paragraph, this is called “keyword stuffing” and Google could actually make you rank lower because of it. So, don’t shoot yourself in the foot by overusing your keyword – a couple of times is just fine.”
Darn! Could this really be true?
Yes it is. I began to comb through the web and found that SEOmoz had a similar post that dismissed the importance of keyword density.
So … for now I’m hoping that Google is kind in their next PageRank update (which should be just around the corner). That – and it looks like I have a lot of work to do behind the scenes for at least a few weeks putting things right the way they should be.
So to you my reader – rather than chasing after the ideal keyword density myth, remember that you only really need your targeted keyword phrase in the title, first paragraph, one header, image text, meta description, and once or twice throughout the text. That’s about it.
At Least I Got One Thing Right:
It hasn’t been all bad lately. But for this one I think luck had more to do with it than skill …
If you’ve been following my stock purchase update, then you’d know that I altered my earlier plans in favor of bought Pitney Bowes (PBI). I pulled the trigger on my purchases this week, and it looks like I couldn’t have picked a better time to buy!
More Good News – An Update on Comcast:
A quick follow-up on my $1200 phone call last week with Comcast – It turns out there is another surprise. I had some issues with my service this week due to the weather, so I had to call them again to resend the signal. As the customer service rep was rattling through my service status, I heard her mention the word “HBO”. I stopped her – wait “Do I have HBO?” It turns out that HBO somehow got thrown in with my $99 per month package. So that whole thing just got even better! Bring on Game of Thrones!
Bloggers Who Know What They’re Doing On Their Blogs:
In case you missed them, here are a few great stories you should check out this weekend:
- Eyes on the Dollar – Work Less, Live More-Transition to Part Time Work
- The Frugal Path –
- Young Adult Money – Why Email is Better than Talking on the Phone
- Free Money Finance – How Will You Invest in 2013?
- The Canadian Budget Binder – How I Turned My Passion and Skills Into Making Extra Money
- Master the Art of Saving – Why I’m Not Killing Our Mortgage
- Student Debt Survivor – Goals Update-January Progress
- The Family Finances –
Carnivals & Mentions:
My Money Design was featured on the following sites this week:
- My University Money –
- Faithful with a Few – Yakezie Carnival 01.27.13 Edition
- The Family Finances –
- Blue Collar Workman – Lifestyle Carnival – 39th Edition
- Work Save Live – Carnival of Retirement – Super Bowl Week Edition
- The Ultimate Juggle –
- Master the Art of Saving – Carnival of MoneyPros- January 13th 2013
Thanks to everyone for linking to my site and enjoying my posts. I really appreciate your support and hope you continue to visit!