But why is that important? How do keywords translate into growing your blog and – ultimately – making more money with it?
The short answer: Keywords are the foundation for a great SEO strategy; a strategy that will bring you the right kind of traffic you’re looking for that will increase your passive income earning potential.
Every major SEO marketer I can think of validates this. They all insist choosing good keywords wisely so that it makes everything else you’re going to do easier.
Neil Patel of Quick Sprout, who does SEO for big-name companies, emphasizes this fact often. In fact he devotes an entire chapter of his incredible Advanced Guide to SEO to keyword research.
Brian Dean of Backlinko just gave a wonderful interview on the Smart Passive Income podcast where he highlights the use of keyword research and optimization. His awesome articles have created cult followings which he then parleys into +$100K training courses. And thanks to good keyword selection, he’s then able to rank for very highly competitive, high volume search terms.
Chris from RankXL highlights careful keyword selection as the foundation of his content marketing strategy. That’s a strategy that has gone on to earn him as much as five-figures per month from Google Adsense.
And then, of course, there’s Spencer Haws from Niche Pursuits, the creator of Long Tail Pro. Spencer’s two extremely popular Niche Site Case studies both began with picking out the right kinds of keywords to build their site articles upon. And the list goes on and on!
But How Do Keywords Translate Into Money?
Great keywords alone aren’t what earn you money. Great keyword selection is the start of a process that will increase your chances for earning more income.
Do this and your other SEO activities correctly, and it will make all your other actions to attract traffic and generate income that much easier.
Ignore it, and there’s a good chance all your effort might just be in vain.
The Goal – Attracting Organic Traffic:
Here’s the nuts and bolts of how this all works.
Start from what Steve Scott calls your “most wanted reaction”. For our purposes, let’s say it’s to generate more income with your website.
To do this, you will need traffic.
To get traffic, they have to find your articles.
To find your articles, your articles have to be someplace where they are easy to find … someplace like the first page of Google!
Hence, the goal of every piece of content you write should be to have it rank in the Top 10 Google search results!
Keyword Selection is the Foundation to Ranking Your Content:
Getting your articles to rank in the Google Top 10 is not easy. But it is certainly not impossible either.
Heck, someone has to hold the number 1 spot, right? So it might as well be you!
This is where Long Tail Pro can be of help. What Long Tail Pro does it to help you find and target low competition keywords.
Why do we want “low competition” keywords? Because that’s where you’ve got the best chances of getting your article to rank!
Say for, example, I wanted to write an article and have it rank well for the word “treadmill”. As you can see, I can basically forget about it! WAY TOO MUCH competition from the likes of big-name authority sites like Walmart, NordicTrack, ProForm, and more.
But now what happens if I try to target a different but related keyword like “best treadmill under 1000”? As you can see, the top 10 search results start to come from sites you’ve probably never heard of – lesser known, lower authority sites. That’s an opportunity for you to strike!
Writing superior “epic” content and attracting the right kind of backlinks, Google will take notice of your article and start to identify your work as an authority. Remember – Google’s job is to try to show the most relevant search results it possibly can to its users. So naturally your goal is to BE the most relevant page out there.
Once you’re in the Google top 10 search results, everyday users who type in your target keyword will find your article and visit your site. The more time they spend on your site and read through your content, the greater your chances are that they will do what you hoped they would do once they got there: Click on a Google Adsense ad, click on your Amazon Associates link, buy your eProduct, or take any other action that might lead to more earnings for your!
Remember: All things being equal, more traffic equals = higher chances for earning more money. A site that gets 10,000 relevant visitors per day is going to make a lot more money than a site that only gets 100 relevant visitors per day.
This where good keyword selection can also help ensure the right kind of appropriate and quality traffic. If I’m looking for a treadmill and I visit your treadmill site because of a treadmill related keyword I just typed into the Google, then I’m far more likely to make some sort of purchase because it was highly relevant to what I was searching for.
I have personally seen this sort of thing happen with my own collection of niche sites. Going after specific keywords for Amazon based products or niche terms has helped me to target and create lots of different pages that get hundreds (sometimes thousands) of organic visitors every month. And the more that this traffic grows, the more I’ve seen my affiliate income increase with time.
Why Use Long Tail Pro Platinum?
I’ve been using Long Tail Pro Platinum for about as long as I’ve been a student of SEO because it takes care of two very important aspects of keyword research: Finding the right keywords and evaluating their competition.
The first task – finding keywords – is a pretty cut and dry process. Long Tail Pro works hand in hand with the free Google Keyword Planner tool to collect, organize, and filter your target keywords.
So if Google Keyword Planner is free, why do I need Long Tail Pro? Because Google Keyword Planner does NOT do the second part of what I spoke about above: evaluating your competition.
The Keyword Competition score (KC) feature of Long Tail Pro Platinum is where this program becomes worth every penny you spend. What the KC score does is to quantify the competitiveness of each page in the Google top 10, and then report an average score for that keyword (some number/100). Lower is better!
That is really important! Within seconds, you can tell whether or not a keyword is worth trying to go after! For example, if a keyword has a KC score of 70, then forget it! But if you find one that has a score of 25, now we’re talking! You also have the ability to look at the average score as well as the individual score of each page for the top 10 for further investigation.
KC score is based on a number of different factors about the page such as the number of links, Moz Rank, site age, domain authority, page authority, where the keyword appears in the title and URL, etc.
Compare the ease of simply clicking a button and getting one simple score to that of painstakingly, manually having to take a look at each and every page of each and every keyword you were interested in ranking for. That would be a total nightmare! And, not to mention, a complete waste of time!
With Long Tail Pro Platinum, the competition evaluation is cut down to mere seconds. You can do a much, much more thorough job finding the best keywords because it doesn’t take as long to do so. I’ve gone so far as to evaluate hundreds of search results in an attempt to find the lowest competition, highest search volume keywords around for my next batch of articles.
Why? Because I want to take every advantage I can to get a leg up on my competition and get my pages ranking more efficiently. And to do so I’m not afraid to put in the extra work.
How Much Does Long Tail Pro Platinum Cost?
When you buy Long Tail Pro Platinum, there are really two parts to it. First you buy the basic program “Long Tail Pro” for a one time price. Normally it is $97 but starting today and for the next two weeks Spencer is offering a huge discount! The price will start at $27 and then go up each day until the two weeks are up. To check it out, follow this link here.
That’s an incredible savings of 70% off! I wish he had done that when I bought it!
After you get the base program, to get the Keyword Competitiveness feature, you have to upgrade to the “Platinum” package. This costs an extra $27 per month. Although that might seem like a lot of money, believe me – its peanuts compared to what your sites could be making if you go down this path and start your SEO campaign off the right way.
Long Tail Pro Platinum does also come with some other cool features. While doing keyword research you can save your search results to a Favorites folder for later review (a best of the best feature if you will).
You can also use it to keep track of where certain webpages rank for specific keywords. For example, if you wrote an article that targets “best treadmills” and want to see where it ranks, you can link that URL to that keyword and find out which spot in Google, Bing, and Yahoo it currently holds.
Make Your Content Count!
As I mentioned, every big SEO marketer out there will tell you that without the right keyword selection, everything else you do could end up being all in vain and a complete waste of time. To really help your content stand out and give it the best chances possible of being found in Google, you have to start off on the right foot and use a great tool like Long Tail Pro to find the right keywords. By doing so you’ll be able to position yourself as the authority, and that in turn will help you to attract the right kind of traffic you need to start earning the money you dream of making.
Bonus! If you’d like to learn more about blogging, then feel free to check out our free guide on how to start your own blog.
Images courtesy of LongTail Pro software