One of the biggest things that separates individual stock investors and mutual fund investors is how to read stocks and evaluate them on an individual basis. Unlike most mutual funds, individual stocks can carry a great deal more of risk. Pick the wrong ones and there goes your hard-earned money! So how do we evaluate a company's stock metrics to know if it will be a good investment? Fortunately, all this basic information you need to understand a potential prospect has been summarized by most major news outlets into single, bite-sized profiles that are convenient for you to access and are constantly updated. The goal of this post will be to walk you through one of these pages of metrics and explain how to read stocks. For this … [Read more...] about How to Read Stocks and Evaluate Their Basic Metrics